survey respondents
Project record
Econet Brand Health Tracker Survey
National brand and customer research spanning 7,000 respondents, 100 enumerators and all ten districts.
Completed- Consultancy period
- Mar 2023 to Jun 2023
- Assignment status
- Completed
- Assignment coverage
- Lesotho
Assignment mandate
Measure brand health and customer experience through a nationally distributed research programme.
Methods & delivery
Evidence shaped around the decision.
- 01
Survey design
- 02
Field research
- 03
Analytics and dashboarding
Assignment deliverables
Outputs recorded for the institutional process.
- 01
Brand-health evidence
- 02
Decision dashboard
Assignment scale
Figures from the project record
enumerators
Lesotho districts covered
Connected system
Methods, sectors and institutions.
Institutions
Econet Telecom LesothoDirect / commissioning client
Bigen Group Africa ServicesDelivery partner
Assignment geography
Lesothocorporate assignment